An Online Marketing campaign can help your business reach a wider audience and target more prospects – which means more website traffic and business interests.

From there, you can get leads with specific demographics and characteristics. Making use of this information can help you personalise your Online Marketing strategies to get better results.

Online Marketing is the umbrella term for different marketing strategies that use digital channels like social media marketing, email marketing, and digital advertising.

Online Advertising, on the other hand, is usually the promotion of a company and its services through paid digital channels. In other words, Online Advertising is simply a component of Online Marketing.

You can start building a solid Online Marketing campaign by identifying your target audience. Then, create a SMART goal to define what you want to accomplish.

Specific. Set a well-defined and specific goal. Avoid goals that have a broad interpretation.

Measurable. Have a benchmark target to measure your goal. It helps track your progress and meet expectations.

Achievable. Be realistic with your goals. Your goals must align with your resources and make sure it’s doable.

Relevant. Your goal must be relevant to your objective. Ask yourself. Is it necessary? Or is it a waste of time and resources? Make sure to have a goal that is contributing to your business objective.

Time-bound. Ensure that you’ll get to the finish line. It also gives you a sense of urgency in achieving your goal.

You can measure Online Marketing success through results. Regardless of goal – be it increasing client engagements or revenue – check your SMART goals to know whether you made progress.