Arattai vs WhatsApp: Which Messaging App is Better for Privacy in India?

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In an age where digital communication drives both personal and professional conversations, the question of privacy has never been more important. India, one of the world’s largest markets for messaging apps, has seen growing concern over how global tech companies handle user data. Amid this backdrop, a homegrown alternative — Arattai — has emerged, positioning itself as a privacy-focused, Indian alternative to WhatsApp.

So, how do these two apps compare when it comes to encryption, data storage, policies, and Indian jurisdiction? Let’s find out.

🔒 1. Encryption:

The First Line of Defense

WhatsApp

WhatsApp offers end-to-end encryption (E2EE) for all messages, calls, and media shared between users. This means that only the sender and receiver can read the messages — not even WhatsApp itself. However, WhatsApp’s encryption does not apply to cloud backups, which can expose user data if stored on third-party services like Google Drive or iCloud.

Arattai

Arattai also claims to provide end-to-end encryption and secure messaging features. Being a relatively new platform, the specific technical details of its encryption protocol are not as openly documented as WhatsApp’s Signal Protocol. Still, the app emphasizes data sovereignty and Indian data control, which appeals to users concerned about global data transfers.

Verdict

Both apps provide strong encryption, but WhatsApp’s proven Signal protocol has an established security record. Arattai’s advantage lies in local data handling and Indian jurisdiction, which may offer greater comfort for privacy-conscious Indian users.

2. Data Storage:

Where Is Your Data Kept?

WhatsApp
Owned by Meta (formerly Facebook), WhatsApp stores user metadata and certain non-encrypted data on global servers, which could be accessed under international laws and jurisdictions. While Meta claims to respect privacy laws, its past controversies including data sharing with Facebook have raised concerns worldwide.
Arattai
Developed by Zoho Corporation, Arattai’s biggest selling point is that all user data is stored within India. This aligns with the Indian government’s push for data localization — ensuring that citizens’ data remains within national boundaries.
Verdict

Both apps provide strong encryption, but WhatsApp’s proven Signal protocol has an established security record. Arattai’s advantage lies in local data handling and Indian jurisdiction, which may offer greater comfort for privacy conscious Indian users.

3 🌏

Privacy Policies and Permissions

WhatsApp
WhatsApp’s privacy policy update in 2021 caused a major backlash, as users learned that certain metadata including contact lists, device information, and usage patterns could be shared with Meta for advertising and analytics. While end-to-end encryption protects message content, this metadata can still reveal behavioral patterns.
Arattai
Arattai’s policy highlights minimal data collection. The app does not share user data with third parties and focuses on transparency around permissions such as camera, microphone, and contact access. Since it’s part of Zoho’s ecosystem, which is known for its privacy-first business software, Arattai benefits from Zoho’s strong stance on user data protection.
Verdict
Arattai offers a cleaner, more transparent privacy policy, while WhatsApp’s integration with Meta’s ecosystem continues to raise questions about long-term data use.
Final Thoughts

Privacy vs Popularity

When it comes to privacy in India, Arattai makes a strong case as a local, privacy-first alternative to WhatsApp. Its Indian data centers, simplified permissions, and alignment with national laws make it a solid choice for users and organizations who value data control.
However, WhatsApp’s reliability, encryption standard, and vast user base still make it the go-to platform for day-to-day communication.
Ultimately, the best app depends on your priorities
If you value network reach and global connectivity, stick with WhatsApp.
If you prioritize data privacy, Indian jurisdiction, and independence from global tech giants, give Arattai a serious look.

Privacy vs PopulPlomo Tech LLP Insight

At Plomo Tech, we believe in staying informed about evolving technologies and empowering users to make smart, secure digital choices. As India’s tech ecosystem grows, awareness around data privacy, encryption, and digital sovereignty will shape the next generation of communication platforms.
Stay tuned for more insights and updates on emerging technology trends that impact the way we connect, communicate, and collaborate.

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